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We have you covered, from land to sea.
Live Africa's outdoor and leisure brands are the epitome of adventure and relaxation. With a focus on providing top-quality gear and experiences for those who embrace the great outdoors, our brands ensure that every adventure is unforgettable. Our brands are your trusted partners for all your outdoor escapades.
With our roots in the outdoor industry, we have been in operation since 1999, starting out trading in camping and gas equipment. Over the years we have taken on many new brands and product categories, and now have a selection of gear from Braai to Gas, Camping to Travel and Sport to Home. We carry some world-class brands like Aqua Marina, Vtuvia, MSpa, HotRods, Rambler, Robfair, and more.
Our operations are split in two, with Blue Gear imports (PTY) Ltd running with our Braai, Gas, Camping and Travel collections. Robfair Investments No.10 (PTY) Ltd runs our Sport and Home collections.
LIVEAFRICA.co.za is our catch-all web site and brand group identity.
Our Focus Areas
The Company
Watersports
AQUA MARINA - OVER A DECADE OF DEDICATION
Aqua Marina is one of the most popular inflatable SUP and kayak brands in the world. We are proud to offer an affordable, high quality line of inflatable standup paddle boards and kayaks designed to meet the widest range of use in today’s most popular water sport disciplines.
E-Bikes
VTUVIA - PEDAL FOR LIFE
Vtuvia's mission is to design and produce high-quality electric bicycles that cater to the diverse needs of their customers. They aim to provide exceptional products that deliver powerful performance, durability, and comfort.
Hot Tubs
MSPA - BRINGING THE SPA EXPERIENCE HOME
The MSpa is the best inflatable spa on the market. It is stylish, comfortable, quiet and best of all portable. Surround yourself with thousands of bubbles that caress and massage your body, soothing aches and pains, releasing stress and tension in your body and relaxing your mind. MSpa, bringing wellness to your home, everyday.
What we do
Our Mission...
To serve the retail market in Southern Africa by providing quality outdoor products at a fair price. Our channel to market is retail distribution. We do market and interact with clients in order to give our retailer partners targeted and relevant product marketing services. We welcome interaction with clients and our retail partners can rest assured that we will advise our potential clients as to the closest retail partner for his/her specific needs. We actively promote all products via our product web sites, outdoor shows, events, etc.
FIND OUR ENTIRE RANGE, NATIONWIDE AND BEYOND
Contact us to find a stockist in your area
Enquiries
Contact Us
LIVE AFRICA SHOWROOM:
G10, Sunrise Park, Sunrise Circle,
Ndabeni, Cape Town, South Africa
NEW FOR 2025
Introducing AIRO and HALO, Aqua Marina's latest lightweight paddle boards. Perfect for spontaneous trips and beginners, these boards are crafted from eco-friendly TPU material, making it easy to handle and transport. It's so light that it can be effortlessly lifted with just one hand!
Showcase
New Products
just arrived / and arriving soon
Weighing just 7.4kg, the HALVE is 13 feet long and offers a max payload of 180kg,
'HALVE' WEIGHT
Lighter and Stronger, crafted with the innovative TPU material, it's stronger, foldable, and easy to take on the go.
NEW MATERIAL
SMALL PACK, BIGGER WORLD
With PACKAYAK Technology, the kayak is ready for any adventure.
VERSATILITY & EXPLORATION
Whether it be leisure paddling or whitewater cruising, solo or tandem expeditions, the HALVE is there for you.
